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Priyanka Dhar joins as client lead at Wavemaker WPP Media
Dhar steps into Wavemaker to lead Perfetti with strategy, speed and results
MUMBAI: Priyanka Dhar has taken over as client lead at wavemaker, the wpp media agency, steering the Perfetti account from February 2026. Dhar moves into the role after more than 2.5 years managing non-biddable delivery for tccc, where she focused on customer-centric media solutions, ROI-driven media management and innovative buying strategies aligned to brand objectives.
Dhar’s remit spans complete SLA adherence, collaborative agency partnerships and high-value media outcomes. Her work has consistently prioritised impactful storytelling, business insights and measurable results, cementing her reputation in media circles.
Before wavemaker, Dhar spent three years as delivery lead – non-biddable at wpp media, and held senior roles across omd worldwide, transsion holdings, groupm, star news, maxus, madison communications and mudra communications. Her portfolio covers brands including Bharti Axa Insurance, SC Johnson, Dabur, General Motors, Itel, Tecno, Oraimo and TCCC.
Across roles, Dhar’s responsibilities have spanned end-to-end media strategy, agency handling, budget forecasting, performance reporting, competitive analysis, team management, and driving innovative integrations across tv, print, digital and social.
At transsion holdings, she led pan-india marketing initiatives across offline, digital and social platforms for multiple brands. At radio and media agencies, she oversaw 360-degree amplification ideas, brand custodianship, annual strategy presentations and deal evaluation, consistently hitting client KPIs.
Dhar’s career trajectory reflects a blend of strategic thinking, executional precision and market insight. From grassroots media planning to high-level client delivery, she has built a track record of marrying innovation with business outcomes.
At wavemaker, she is set to leverage this experience to deliver scale, speed and sharp execution for Perfetti, while pushing boundaries in brand development strategy, competitive analysis and cross-platform media activation.
In a sector driven by velocity and results, Priyanka Dhar’s move underscores a clear mantra: combine business insight with creative execution, and the numbers follow.
MAM
Infosys names Carlos Alcaraz as Global Brand Ambassador
AI-first tech leader partners with seven-time Grand Slam champion to boost tennis analytics and social impact initiatives.
MUMBAI: Infosys has just aced its latest brand move teaming up with tennis sensation Carlos Alcaraz, the youngest player ever to reach world No. 1 and complete a career Grand Slam. The global leader in AI-first business consulting and technology services announced a multi-year partnership welcoming the Spaniard as its Global Brand Ambassador. The collaboration brings together Alcaraz’s relentless drive and on-court brilliance with Infosys’s consistency and cutting-edge AI innovation, celebrating the champion mindset in both sport and business.
Alcaraz, who has lifted seven Grand Slam titles and become the youngest man in history to achieve a career Grand Slam, is celebrated not just for his trophies but for his grit, pursuit of excellence, consistency, and integrity values that mirror Infosys’s own commitment to responsible leadership and amplifying human potential.
In a sport where the gap between champion and challenger can be razor-thin, data and insights often make all the difference. Infosys will leverage its Topaz AI-first platform powered by generative and agentic AI to develop a personalised match analytics and performance application for Alcaraz and his coaching team. This tool aims to sharpen match preparation and in-game strategy with deeper, data-driven insights.
The partnership extends beyond the court. Infosys and the Carlos Alcaraz Foundation will collaborate on tech-for-good initiatives, using technology to create meaningful social impact in communities worldwide.
This move builds on Infosys’s decade-long role as a pioneer in transforming tennis through digital innovation. Its tennis platform has already delivered game-changing insights to players, coaches, and billions of fans globally. Partnering with Alcaraz marks the next exciting chapter in elevating the sport for everyone.
Alcaraz said, “I’m honoured to partner with Infosys, a company I’ve followed closely and admired for how it is transforming tennis through technology. Innovations delivered by them are elevating the sport for everyone players, coaches, and fans alike. At the highest level, it’s often the small details that make the biggest difference. I’m always looking for new ways to improve, and working with Infosys will give me the opportunity to leverage data and AI to gain deeper insights into my game and push my performance to new heights. Beyond the court, I’m also excited to collaborate with Infosys through my foundation, leveraging technology to make a meaningful impact in communities around the world.”
Infosys global chief marketing officer Sumit Virmani added, “We are delighted to welcome Carlos Alcaraz as our Global Brand Ambassador. Carlos embodies the spirit of a new generation that is fearless, agile, and driven to push boundaries in pursuit of excellence. At Infosys, we share this passion for innovation and progress, using technology to amplify human potential and helping our clients achieve extraordinary outcomes. Together with Carlos, we look forward to redefining performance in tennis and inspiring progress both on and off the court.”
In a game where every point counts, Infosys has found the perfect partner to showcase how AI can turn marginal gains into major victories. Whether it’s powering precise rallies on clay or driving smarter business decisions, this alliance promises to serve up plenty of winning moments for tennis fans and enterprises alike. Game, set, and match with a strong dose of AI.
