MAM
Priyanka Dhar joins as client lead at Wavemaker WPP Media
Dhar steps into Wavemaker to lead Perfetti with strategy, speed and results
MUMBAI: Priyanka Dhar has taken over as client lead at wavemaker, the wpp media agency, steering the Perfetti account from February 2026. Dhar moves into the role after more than 2.5 years managing non-biddable delivery for tccc, where she focused on customer-centric media solutions, ROI-driven media management and innovative buying strategies aligned to brand objectives.
Dhar’s remit spans complete SLA adherence, collaborative agency partnerships and high-value media outcomes. Her work has consistently prioritised impactful storytelling, business insights and measurable results, cementing her reputation in media circles.
Before wavemaker, Dhar spent three years as delivery lead – non-biddable at wpp media, and held senior roles across omd worldwide, transsion holdings, groupm, star news, maxus, madison communications and mudra communications. Her portfolio covers brands including Bharti Axa Insurance, SC Johnson, Dabur, General Motors, Itel, Tecno, Oraimo and TCCC.
Across roles, Dhar’s responsibilities have spanned end-to-end media strategy, agency handling, budget forecasting, performance reporting, competitive analysis, team management, and driving innovative integrations across tv, print, digital and social.
At transsion holdings, she led pan-india marketing initiatives across offline, digital and social platforms for multiple brands. At radio and media agencies, she oversaw 360-degree amplification ideas, brand custodianship, annual strategy presentations and deal evaluation, consistently hitting client KPIs.
Dhar’s career trajectory reflects a blend of strategic thinking, executional precision and market insight. From grassroots media planning to high-level client delivery, she has built a track record of marrying innovation with business outcomes.
At wavemaker, she is set to leverage this experience to deliver scale, speed and sharp execution for Perfetti, while pushing boundaries in brand development strategy, competitive analysis and cross-platform media activation.
In a sector driven by velocity and results, Priyanka Dhar’s move underscores a clear mantra: combine business insight with creative execution, and the numbers follow.
