Ad Campaigns
Priyanka Chopra stars in first TVC for Parle Agro’s Fizz portfolio
MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The brand’s Appy Fizz and B-Fizz offerings are all set to go big with a first-ever television commercial.
The film, featuring national brand ambassador Priyanka Chopra and leveraged in the south with superstar Jr NTR, is already on air and will be aired across national and regional channels.
Parle Agro’s summer campaign for 2021 is set to build the Fizz portfolio further and position it as the next big super duo brand in the beverage industry. It plans on generating tremendous buzz with an aggressive multimedia campaign, including TV, OOH and digital.
“Our brand ambassadors are not only the biggest and most celebrated icons in their fields, they also complement the leadership position of Parle Agro’s fizz brands as well. With the collective effort of this massive launch for our Fizz portfolio, we aim to double our market share in the sparkling fruit drink category in the coming year,” said Parle Agro joint managing director & CMO Nadia Chauhan.
The TVC this year will also have a strong focus on digital strategy and engagement as Parle Agro invests in IPL to a large degree. With B-Fizz being a youth-centric brand, and IPL being a cricket format favoured by the youth, Parle Agro believes this digital partnership with IPL on Hotstar will generate the right reach.
Plans are underway to expand B-Fizz’s SKU to reach new audiences and to expand the brand’s footprint. This will help Parle Agro build new opportunities that will further bolster the positioning of B-Fizz.
&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Superlounge, LLC, New York, USA along with Scissor Films and directed by John Poliquin.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
