The finale hits 4.5 million live viewers as the reality juggernaut posts record reach & watch time
With 2.3x reach, 2.4x watch-time and peak views doubled, Bigg Boss 19 rules screens.
Nine brands back India’s biggest reality show as it returns on 24 August with a twist.
The campaign has been launched in 74 cities.
New TVC positions the pioneering sparkling drink.
