MAM
PNB Metlife bowls ‘Always Ready for Life’ with Smriti Mandhana
New positioning tackles 91 per cent protection gap plus ageing India’s 230 million seniors by 2036.
MUMBAI: When life throws a googly, PNB Metlife wants you padded up and ready not scrambling for cover. The insurer has unveiled its fresh brand positioning, ‘Always Ready for Life’, fronted by cricket superstar Smriti Mandhana, to spark real conversations about insurance and financial planning at every stage of the journey.
India’s life protection gap remains a stark 91 per cent meaning for every Rs 100 needed to secure families financially, only Rs 9 is covered. At the same time, the elderly population (60 plus) is projected to swell to around 230 million by 2036, roughly 15 per cent of the total population. The campaign underlines PNB Metlife’s holistic take on security, urging Indians to build clarity and confidence around retirement, child education and long-term goals.
PNB Metlife chief marketing & communications officer Sourabh Lohtia said, “There is a unique sense of freedom that comes when careful financial preparation meets present-day opportunities. With this campaign, we want to show that being prepared helps people focus on what truly matters. Financial growth and security are achievable and PNB MetLife wants to support Indians by helping to simplify financial planning, turning every future milestone into something to look forward to.”
The brand ambassador Smriti Mandhana drew a neat parallel, “As a cricketer, we study the pitch, understand opposition, and assess the situation before every match. Life works similarly, staying prepared for every goal or situation is essential, and financial readiness plays a key role in that. Life insurance helps build that strong foundation at every life stage whether we are achieving big dreams, starting a family, buying a home, or planning for a comfortable retirement.”
The push targets millennials and younger audiences through Mandhana’s appeal, rolling out across television, Youtube, Meta platforms, OTT, Google Display and high-visibility outdoor sites. In a country where life can change as quickly as a T20 over, PNB Metlife is betting that preparation not panic is the real winning shot.
Brands
Force Motors FY26 profit jumps to Rs 1,211 crore, revenue up
Q4 profit at Rs 274 crore, FY26 revenue rises to Rs 9,167 crore.
MUMBAI: Force Motors isn’t just driving growth, it’s shifting gears with intent. The company reported a sharp rise in profitability for FY2025–26, with net profit climbing to Rs 1,211 crore, up from Rs 429 crore in the previous year, signalling a strong expansion in earnings alongside steady operational performance. Revenue from operations for the year stood at Rs 9,057 crore, compared to Rs 8,071 crore in FY25, while total income rose to Rs 9,167 crore. The performance reflects both volume growth and improved operating leverage across its portfolio.
In the March quarter, Force Motors posted revenue of Rs 2,550 crore, up from Rs 2,356 crore in the same period last year. Net profit for Q4 came in at Rs 274 crore, compared to Rs 430 crore a year earlier, while profit before tax stood at Rs 373 crore.
On the cost front, total expenses for FY26 increased to Rs 7,863 crore from Rs 7,058 crore, driven by higher material costs of Rs 6,427 crore and employee expenses of Rs 686 crore. However, better cost absorption and operating efficiency helped expand margins.
Profit before tax for the full year rose to Rs 1,515 crore, compared to Rs 663 crore in FY25, aided in part by exceptional items amounting to Rs 211 crore.
The company’s earnings per share for FY26 stood at Rs 919.28, up sharply from Rs 326.07 in the previous year, underlining the scale of profit expansion.
The numbers reflect a year where growth was not just about selling more, but earning better driven by a sharper product mix, disciplined execution and improved cost structures. For Force Motors, FY26 appears less like a milestone and more like a statement of intent.
