Ad Campaigns
Panasonic India launches new ad campaign featuring Katrina Kaif
MUMBAI: Panasonic India has launched its new campaign communicating how a Panasonic Life Conditioner gives one ‘Healthier, Smarter & Faster’ air featuring its brand ambassador – Katrina Kaif.
Kaif, with a strong youth appeal, connects with the brand’s techno-savvy consumers looking for products with global standards.
Themed – ‘A Better Life, A Better World,’ the campaign created by Saints & Warriors, resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.
Panasonic India brand and marketing communications – head Sarthak Seth said, “We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World.’ Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic Life Conditioners.”
Saints & Warriors senior vice president Sartaj Jaffri added, “The story attempts to give an insight of consumers across Indian geographies seeking technology, which satisfies their need for a faster, healthier and smarter technology in air conditioners. Actress Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story telling ensures that the characters are a reflection of the Indian consumers’ mindset.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
