Ad Campaigns
OPPO India launches the #LiveUnstoppable campaign
Mumbai: OPPO India launched its new campaign, #LiveUnstoppable, to introduce the K12x 5G phone, the toughest 5G smartphone in its segment. The highlight is the music video ‘Mr K’ by Indian popstar, King.
The song encourages youth to push boundaries and live unstoppable lives. Whether it’s adventuring outdoors, capturing best moments, or simply navigating everyday hustles, the durable and fast K12x 5G is designed to match their pace.
King, the popstar behind hits like ‘Maan meri jaan’ and ‘OOPS’ said, “The song and the OPPO K12x 5G go hand in hand. Just like the phone, the track is all about pushing boundaries and embracing diversity. ‘Mr K’ offers a perspective that perfectly captures the phone’s tough, fast, and versatile nature. I’m excited for everyone to see how this video brings that vision to life and inspires them to live unstoppable every day like I do.”
Mr K — written, sung, composed, directed, and edited by King — spotlights the strength of the K12x 5G device with its lyrics. “Tough itna bana ke koi tod na saka” (made so tough that no one could break it) and “I am unstoppable you can trust me on it” emphasise the phone’s durability and reliability. KING’s message of being “unstoppable” mirrors the K12x 5G’s performance, showing it can handle any task with speed and strength, making it perfect for those who live unstoppable lives.
OPPO India’s head of e-commerce Anshuman Bhatt said, “The youth always challenge the conventional. They are explorers, and they strive to excel at everything they do. The K12x 5G, sturdiest phone in its segment exemplifies this character. Our campaign with KING admires their resilient attitude through upbeat lyrics and beats. In less than 24 hours, the music video has garnered almost half a million organic views across platforms.”
OPPO K12x 5G, starting at Rs 12,999, will be available on the OPPO e-store and Flipkart. The smartphone—available in two attractive colours: ‘Breeze Blue’ and ‘Midnight Violet’ — boasts segment-leading durability with ‘MIL-STD-810H’ military-grade certification, an IP54 rating for dust and water resistance, and segment-first splash touch technology, which allows users to operate the touchscreen even with wet fingers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
