Season two clocks 2 billion social views, 300,000 Reels and 62 million music video views
Neha Kakkar, KING and Aditya Rikhari mentor emerging artists across 18 episodes
Amitabh Bachchan more than doubles his pile as Salman Khan crashes the party
Agency to oversee media across 120+ markets as King shifts from OMD globally
List tracks 250 million monthly users; Hindi dominates with 12 of top 20 titles
