Brands
OnePlus & Amazon mark a decade of innovation and premium customer focus
Mumbai: OnePlus, the global technology brand, marked 10 years of its successful global journey, celebrating a decade of innovation and commitment to offering premium user experience. In line with the same, the brand also commemorated its 10 years of global engagement with Amazon.in, which has further enhanced the accessibility and reach of OnePlus products to the wider segment of customers in India.
More than 12 million OnePlus smartphones were sold across 98.9 per cent* pin-codes in India via Amazon.in since 2014. Since its inception in India, OnePlus launched its first device on Amazon.in, the OnePlus One in December 2014. And now, OnePlus has emerged to be the #1** searched android smartphone brand in 2023 on Amazon.in, showcasing the brand’s consistently growing popularity among users.
In line with the commendable growth, in 2023, the flagship OnePlus 11R 5G as the best-selling android premium smartphone* by volume in the >30k price segment on Amazon.in and OnePlus Nord CE 3 Lite 5G emerged to be the best-selling smartphone by volume* across all price segments.
Marking this milestone, OnePlus founder Pete Lau shared, “Since its inception in India, OnePlus as a brand has always had the best interests of its community at the core of everything we do. Similarly, our longstanding engagement with Amazon is a testament to our commitment to delivering top-tier technology to our wider user community in India. We believe that our shared values and consumer-centric approach made this engagement a resounding success, and continues to do so.
Here’s to a decade more of forging new frontiers, embracing challenges and fostering limitless potential together”
Commemorating this occasion, Amazon India VP and country manager, consumer business Manish Tiwary shared, “As Amazon India also celebrates its 10-year anniversary, it is heartening to witness OnePlus also commemorate this milestone the same year. In 2014, the first OnePlus smartphone – the OnePlus One was launched on Amazon.in. And since then, the brand has received exponential growth and popularity amongst the Indian customers. We are humbled by this engagement and congratulate the entire team at OnePlus for choosing India’s most preferred online smartphone destination***, Amazon India, as the marketplace of choice. The journey of innovation and engagement continues, as both companies look ahead to the next decade of pushing boundaries and delivering ground-breaking products to customers pan India.”
OnePlus recently announced that it is set to launch its new flagship devices, the OnePlus 12 Series, soon. The OnePlus 12 as well as the OnePlus 12R are set to be released at the OnePlus Smooth Beyond Belief Launch Event at 19:30 IST, on 23 January 2024.
Brands
AI becomes key tool for Indian travellers, Agoda report finds
68 per cent plan to use AI for trips as 33 per cent already rely on it.
MUMBAI: Holiday planning is getting a software upgrade less “Where should we go?” and more “What does the algorithm say?” Indian travellers are increasingly turning to artificial intelligence to map their journeys, with new data from Agoda’s 2026 Travel Outlook Report suggesting that AI is fast becoming central to how trips are imagined, planned and booked.
While 33 per cent of respondents said they already use AI tools for travel planning, a far larger 68 per cent indicated they are likely to rely on it for their next trip pointing to a sharp acceleration in adoption in a market already comfortable with digital-first travel.
What travellers want from AI, however, goes well beyond basic search. The report shows 38 per cent are looking for recommendations on local attractions and activities, while 37 per cent expect personalised itineraries. Destination discovery remains a key use case at 29 per cent, with dining suggestions (23 per cent) and budget management (22 per cent) also emerging as practical applications.
The shift reflects a broader change in expectations AI is no longer a novelty but a planning companion expected to work across every stage of the journey, from inspiration to execution.
Trust levels appear to be keeping pace. Nearly 88 per cent of respondents said they either trust or feel neutral about AI-generated recommendations, including 53 per cent who expressed clear confidence. This builds on earlier trends, with Agoda’s 2025 survey showing nine in ten Indian travellers already using apps to book travel suggesting AI adoption is more evolution than disruption.
The company has been testing this appetite through initiatives such as its 2025 AI-powered Vacation Planner campaign, which generated customised itineraries and visuals based on user inputs, delivered with a layer of celebrity-led engagement.
For platforms like Agoda, which aggregates more than 6 million properties, over 130,000 flight routes and 300,000 travel activities, AI offers a way to navigate scale without overwhelming users turning abundance into relevance.
As AI continues to embed itself into everyday decision-making, India is emerging as a market where travel planning is not just going digital, but decisively intelligent.
