Prime members get up to 10% extra savings as Amazon rolls out year’s lowest prices
New programme links 5,000 creators with brands, tying influencer content to sales
Over 3 lakh sellers join marketplace as AI adoption and lower fees accelerate growth
Hiring is 10,000 higher than 2025 as festive demand builds across e-commerce
Amazon, Flipkart and major restaurant chains also face regulatory action over claims and labelling violations
