Brands
On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%
Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth Day.
The brand has pledged to embrace the ambitious mission of reducing its carbon footprint by 50 per cent on every finished product. It has also announced its decision to contribute €10 million to environmental projects whose beneficiaries are communities of women around the world.
“Now is the time to accelerate sustainable innovation, to make the shift to a circular economy and to reduce the impact of our products,” said L’Oréal Paris global brand president Delphine Viguier-Hovasse, adding that between 2005 and 2020, the brand’s factories and distribution centres had already reduced CO2 emissions by 82 per cent, water consumption by 44 per cent, and waste generation by 35 per cent.
“There is still much work to be done but we will remain strong in our resolve to make a difference and play our part in this race against climate change. We have a duty to change the codes of beauty to adopt a more sustainable approach and to empower our consumers to achieve responsible consumption,” she added.
Among the key pledges made by the brand include its aim to use 100 per cent recycled plastic, 100 per cent sustainable cardboard and operate100 per cent carbon neutral factories by 2030. Along with financial support, it will also develop specific programs that empower women in leadership positions.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
