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What India bought for Valentine’s Day: Flipkart report
Searches rise 1.26x as fashion, decor and beauty dominate Valentine’s Week
BENGALURU: Valentine’s Day in India is no longer a single-date affair. New data from Flipkart shows the occasion has stretched into a full-fledged shopping season, marked by higher searches, faster fulfilment and more expressive gifting.
Flipkart’s latest #FlipTrends report shows overall demand on the platform rose 1.42 times between 7 and 12 February, 2026, as Valentine’s Week gathered momentum. Search queries increased 1.26 times, while orders climbed 1.41 times, led by fashion, home decor and beauty categories. Cookies, biscuits, watches, stuffed toys and chocolates ranked among the most popular gifting choices.
Shopping patterns pointed to celebrations becoming increasingly home-led and personal. Demand for decor items such as showpieces, lights and artificial flowers rose 1.6 times, signalling a shift from grand gestures to curated experiences. As the week progressed, purchases tilted towards cakes, pastries and mugs, reflecting last-minute planning.
Quick commerce played a defining role. Flipkart Minutes recorded a 7 times year-on-year growth between 7 and 14 February, with 14 February seeing peak order activity. Order values surged between 9 and 10 am, followed by a second spike between 7 and 8 pm.
Discovery was driven by ‘RelationShop’, Flipkart’s in-app experience built around modern relationship stages, from ‘situationship’ to ‘moving on’. The ‘talking phase’ emerged as the most shopped segment, driving demand for earphones, late-night snacks, energy drinks, board games and chocolates.
Shoppers leaned heavily into playful and sentimental gifts. Chocolate orders doubled, while baby pillows jumped 21 times, stuffed toys rose 15 times, showpieces grew 14 times, women’s fashion rings climbed 14 per cent and greeting cards increased 13 per cent. Gen Z shoppers broadened the celebration to include Galentine’s Day, with perfumes, rings, necklaces and cards trending on 13 February.
Geographically, metros such as Kolkata and Hyderabad, along with Tier 1-plus cities including Ranchi, Siliguri, Ludhiana and Dehradun, emerged as strong markets for quick Valentine’s Week purchases.
