Ad Campaigns
OMD India taps Iti Kaul to spearhead digital practice
Mumbai: Media agency network OMD has announced the appointment of Iti Kaul to spearhead its digital practice in India, effective from April. Kaul will take charge of this new role from PHD Media, where she currently leads digital planning as its general manager.
Further building upon elevations within the group, Kaul is yet another leader to be promoted within Omnicom Media Group, spotlighting the company’s sharp focus on driving growth for its people, stated the agency. “In her new role, she will be reporting to OMD India CEO Anisha Iyer,” it added.
“The story of OMD India’s growth and success is one that is driven by our people and their unwavering commitment to delivering better decisions for our clients, unapologetically and innovatively,” said Anisha Iyer. “Iti’s role will add significant leverage to our digital practice as we create the next wave of transformative experiences for our clients. We are thrilled to have her on board and are confident that her expertise and future-ready perspectives will elevate our work to drive greater impact and successes for client growth.”
Kaul has over 13 years of experience in the industry, having lent her digital strategies on global mandates across industries for Fortune 500 companies. She is adept at creating media plans that foster growth opportunities for brands – a practice she spearheaded at PHD’s digital planning division out of the Gurugram office.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
