PHD Media names Vinita Shrivastav VP – business planning to lead Marico mandate

MUMBAI:  PHD Media has appointed Vinita Shrivastav as vice president – business planning, taking charge of the agency’s Marico portfolio and reinforcing its strategic leadership bench. The move signals the agency’s commitment to delivering future-ready, high-impact solutions for one of India’s most iconic FMCG brands.

Vinita brings over 17 years of experience across brand strategy, integrated marketing, media planning, research, and business leadership. Recognised as Best South Asian Strategic Planner of the Year by Campaign Asia, she is known for building insight-led, scalable growth platforms across categories.

She started her career with a research foundation at TAM Media, before taking on leadership roles across Reliance and Zee. She later joined Mindshare’s core strategy team, led the marketing vertical at IN10 Media, and most recently drove the L’Oréal business at Wavemaker, delivering integrated, high-impact media and brand-building solutions across markets.

In her new role, Vinita will steer the Marico mandate, focusing on strategic innovation, business growth, and integrated, future-ready media solutions. She will collaborate closely with both Marico and PHD Media leadership to build scalable, impactful brand platforms that deliver long-term business value.

“This appointment strengthens our strategic leadership and reinforces PHD Media’s commitment to insight-led planning and execution excellence. Vinita brings the analytical depth, commercial acumen, and strategic vision to drive innovation and growth for one of India’s most respected FMCG brands,” said a spokesperson for PHD Media.

Vinita said, “I am excited to join PHD Media and lead the Marico portfolio. In today’s dynamic market, building scalable, insight-driven brand platforms is critical. I look forward to collaborating with the teams at PHD Media and Marico to deliver strategic, high-impact solutions that drive long-term business value.”

With this appointment, PHD Media underscores its focus on category-defining brand partnerships and intelligence-led planning, ensuring the agency remains at the forefront of strategic media innovation.