AD Agencies
PHD Media names Vinita Shrivastav VP – business planning to lead Marico mandate
MUMBAI: PHD Media has appointed Vinita Shrivastav as vice president – business planning, taking charge of the agency’s Marico portfolio and reinforcing its strategic leadership bench. The move signals the agency’s commitment to delivering future-ready, high-impact solutions for one of India’s most iconic FMCG brands.
Vinita brings over 17 years of experience across brand strategy, integrated marketing, media planning, research, and business leadership. Recognised as Best South Asian Strategic Planner of the Year by Campaign Asia, she is known for building insight-led, scalable growth platforms across categories.
She started her career with a research foundation at TAM Media, before taking on leadership roles across Reliance and Zee. She later joined Mindshare’s core strategy team, led the marketing vertical at IN10 Media, and most recently drove the L’Oréal business at Wavemaker, delivering integrated, high-impact media and brand-building solutions across markets.
In her new role, Vinita will steer the Marico mandate, focusing on strategic innovation, business growth, and integrated, future-ready media solutions. She will collaborate closely with both Marico and PHD Media leadership to build scalable, impactful brand platforms that deliver long-term business value.
“This appointment strengthens our strategic leadership and reinforces PHD Media’s commitment to insight-led planning and execution excellence. Vinita brings the analytical depth, commercial acumen, and strategic vision to drive innovation and growth for one of India’s most respected FMCG brands,” said a spokesperson for PHD Media.
Vinita said, “I am excited to join PHD Media and lead the Marico portfolio. In today’s dynamic market, building scalable, insight-driven brand platforms is critical. I look forward to collaborating with the teams at PHD Media and Marico to deliver strategic, high-impact solutions that drive long-term business value.”
With this appointment, PHD Media underscores its focus on category-defining brand partnerships and intelligence-led planning, ensuring the agency remains at the forefront of strategic media innovation.
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
