Two decades on the publisher's side of media come to an end as sports and entertainment ad sales veteran crosses over to Madison Media Ultra
From 20-plus sponsors and a first-time Google Gemini association to why family viewing still makes KBC a non-negotiable buy, Sony's ad sales chief breaks down the...
Agency to oversee media across 120+ markets as King shifts from OMD globally
The agency retained the account after a multi-agency pitch
The agency will handle Millimetre's brand strategy, creative execution, and digital media duties.
