Ad Campaigns
Ogilvy creative for HUL’s Start A Little Good initiative
MUMBAI: Promoting ‘Start a Little Good’, the CSR initiative of Hindustan Unilever Ltd, Ogilvy Mumbai has created a thought-provoking film centred on water conservation.
Produced by Little Lamb Films, the film opens on an urban shower booth in the middle of a rural village. A villager steps inside out of curiosity. He turns on the shower and to everyone’s surprise, he starts drinking the water to quench his thirst instead of taking a bath. One by one, all the villagers queue up to drink water from the shower. The juxtaposition thus beautifully highlights the value of water and the need to conserve it.
Ogilvy India vice chairman and group CCO Sonal Dabral said, “When a powerful initiative, like ‘Start A Little Good’, meets a fresh creative thought, the result is pure magic. ‘The Shower’ is a great example of the impact cut-through creativity can have in promoting critical issues like water conservation. Kudos to HUL for all the work they are doing in this area to help improve the lives of millions across India. Proud of our teams at Ogilvy for creating this brilliant moving evocative piece of work.”
Ogilvy India (West) chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha noted, “Unless we understand the value of water, we will not be motivated to save it. This is the simple insight we had when we started to think of this film. From there came the idea of taking a city shower into a village and showing how almost half a village can drink water, in the time it takes one city dweller to take a shower. If the film punches our conscience, it is meant to. The society needs a mirror to see its behaviour and the film is holding up that mirror.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
