Brands
Nilesh Gupta to handle additional charge of branding and creative strategy at Meesho
Mumbai: Meesho announced on Friday that senior director of growth Nilesh Gupta, who has been leading the company’s activation and acquisition arm for the past two years, will now be handling branding and creative services for the company as well.
Gupta will be in charge of the team that manages brand building and creative strategy, as well as acquisition and activation at Meesho. His expertise in growth & marketing strategy, business analytics, and deep user understanding has greatly contributed to the company’s growth over the past few years. Under his leadership, Meesho became the most downloaded e-commerce application in the world.
Prior to joining Meesho in 2021, Nilesh was with Kearney, where he primarily worked on the consumer and retail practice, including co-authoring a report with CII (Confederation of Indian Industry) to help unlock the full potential of retail growth in India.
“Nilesh is strongly aligned with Meesho’s mission to “democratise e-commerce for everyone” and passionate about solving for Bharat,” said Meesho CXO of growth Megha Agarwal. “His experience in the arenas of acquisition and activation combined with retail will help contribute immensely to Meesho’s accelerated growth. As we further our mission to democratise e-commerce for everybody and bring the next billion users online, user growth will be a key area of focus for us.”
Gupta strongly believes that Meesho has challenged conventions in the Indian e-commerce landscape. He adds, “Meesho has made significant strides towards democratising e-commerce in India, and I have been fortunate to witness this 10X growth firsthand over the last two years. I am thrilled to take up the branding and creative mandate in addition to my current responsibilities at Meesho. We have a clear vision and will continue to innovate to become India’s preferred e-commerce destination.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
