Cricket legend to lead the retailer’s TV, digital, in-store and festive campaigns
Vijay Sales will also serve as prime advertising space for brands collaborating with Wahter.
The campaign aims to establish Meesho as the ultimate trendy fashion destination
The campaign beginning on 6 October features Kapil Sharma and Pooja Hegde.
He has been leading the company's activation and acquisition arm for the past two years.
