Delhi High Court orders Meesho to delist alleged fake Jockey products

MUMBAI: When imitation tried to steal the spotlight, the law stepped in before the labels could. The Delhi High Court has directed e-commerce platform Meesho to remove listings allegedly infringing the trademark of global innerwear brand Jockey, granting interim relief to the company in a trademark infringement dispute over counterfeit and deceptively similar products.

In an ex parte interim order passed on 29 May, Justice Jyoti Singh observed that Jockey had established a prima facie case of trademark infringement, noting that the disputed marks closely resembled Jockey’s registered trademark and were being used for identical products sold through the same trade channels.

The dispute arose after Jockey identified multiple listings on Meesho offering products under names such as “JOYKE”, “JOYEBEE”, “JOYESS” and “JOJOKE”. According to court filings, the company argued that the similarities were likely to confuse consumers, particularly as the products belonged to the same category. The alleged infringement first surfaced during an internal investigation conducted in January.

Jockey told the Court that it had issued cease-and-desist notices to the sellers, but the allegedly infringing products continued to remain available. The company also submitted that despite being informed, Meesho had not taken down the listings without a judicial direction. It further alleged that one of the sellers had initiated steps to register a trademark for one of the disputed marks.

Accepting these submissions at the interim stage, the Court restrained the defendants from manufacturing, marketing, advertising or selling products bearing marks that infringe Jockey’s trademark rights. Justice Singh observed that, given the similarity of the marks and the overlap in the consumer base, the possibility of confusion could not be ruled out.

The Court also directed Meesho to block or remove the infringing URLs within 36 hours of receiving the order. Additionally, the platform has been instructed to furnish detailed information about the sellers within four weeks, including KYC records, registered addresses, mobile numbers, UPI details, transaction histories and IP logs, to assist further proceedings.

The matter is scheduled for its next hearing on 24 September. Jockey was represented before the Court by advocates Saif Khan, Shobhit Agrawal and Diya Viswanath.

The interim order underscores the increasing scrutiny on online marketplaces to respond swiftly to allegations of intellectual property infringement, while reinforcing the responsibility of e-commerce platforms to cooperate in identifying sellers accused of dealing in counterfeit goods.