Ad Campaigns
‘Nahi rukega India’ travelling cashless in Ola
MUMBAI: Taxi aggregator Ola has has launched its multi-channel campaign ‘Nahi rukega India’ to celebrate cashless India. The private transport company will motivate people to go on in life as usual in the current scenario of demonetisation.
Co-created by Happy mcgarrybowen, the campaign addresses the average Indian commuter. The campaign is led by a TV ad, complemented by digital and print ads that reinforce the message of – India won’t stop. On TV, the message is delivered through a soft and poetic, but compelling style.
This is supported by offers that assure cash-backs from partners such as HDFC Bank, e-commerce and retail brands and Ola Money.
Ola meanwhile felicitated its top performing driver-partners in Delhi NCR. A week long contest was held last month and the best performing drivers were given a chance to avail 2 tickets for a 4 day long sponsored trip to Goa. Other winners were given goodies like camera, music system, gold coins, induction plate, etc.
Ola recently launched Ola Credit – a unique postpaid service to enable hassle-free mobility to citizens who can now pay later for their rides. A global first in the industry,this service is being launched at a time when cash conservation is important for many citizens. Ola Credit will give customers seven days of credit so they can keep booking Ola cabs without worrying about having sufficient cash.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
