Myntra’s Achint Setia joins Zalora Singapore as chief revenue & marketing officer

Mumbai: Myntra CXO and head of marketing & social commerce business Achint Setia has announced he is moving on from his current role at the fashion e-commerce major. He has joined fashion e-retailer Zalora Singapore as chief revenue & marketing officer. Setia took to LinkedIn to make the announcement. At Zalora, he leads the revenue and profit & loss for the regional cluster along with driving the marketing function for the group. 

Earlier in January this year, Flipkart-owned fashion e-commerce platform Myntra had promoted Achint Setia to the position of marketing and social commerce business head. In this role, Setia was responsible for building the Myntra brand, loyalty program (insider), user growth, content-led commerce, and live commerce businesses. He was previously the vice president and business head – social commerce at the fashion portal, having joined it in August 2018.

Setia has business building expertise in consumer tech and media with cross-functional experience across marketing, operations, strategy, content, product development, and analytics.

Before joining Myntra, he worked with companies like McKinsey & Co, Microsoft R&D, and Viacom18 Media.  

An alumnus of Stanford’s Graduate School of Business, as well as the Indian School of Business, Setia also holds a Bachelor’s degree in Computer Engineering from NSIT.