MAM
MRSI elects new managing committee with Manish Makhijani as president
Mumbai: India’s foremost industry-led market research body Market Research Society of India (MRSI) on Friday announced the formation of the managing committee for the tenure of 2022-2024. Hindustan Unilever global insights director Manish Makhijani was elected as the new president and took over from Datamatics Global Services executive vice president and global head – research & analytics solutions Sandeep Arora.
Manish worked as the Vice President of MRSI for the last three years and has been instrumental in creating and delivering several initiatives like the Golden Key Awards, Hackathon event at the Annual Seminar, etc. Manish is also a passionate advocate of nurturing talent and has been at the forefront of inspiring new talent to come to the industry and contribute toward business growth.
Additionally, Paru Minocha and Saurin Shah were elected as Vice-Presidents, Prashant Kolleri as the Secretary, and Nitin Kamat as the Treasurer for MRSI. The election of the new managing committee members was held at MRSI’s 34th Annual General Meeting on 7 July 2022 in Mumbai.
MRSI’s managing committee is represented by companies across research agencies, research users and service providers in the market research industry. The newly-elected managing committee continues to stay focussed on maintaining and ensuring the highest quality standards thus establishing India’s dominant position in the global market research industry. The focus of MRSI for the next couple of years would be to build on the momentum it has created in the last few years and focus on building a stronger network where all the members can benefit from each other, building a talent pipeline in the industry and instilling a sense of pride in the work being done.
Congratulating the newly elected president, Datamatics Global Services executive vice president and global head – research & analytics solutions and Market Research Society of India’s outgoing president Sandeep Arora said, “I thank the MRSI members for supporting the current managing committee with their trust, especially when we had to change our course and plans drastically during the unprecedented Covid period. Thankfully, most of the key initiatives (locally and globally) we launched during that time have given a new direction and scale to the vision of the association going forward. I wish the incoming managing committee under the leadership of Manish Makhijani all the best to carry this momentum forward.”
The 2019-2021 managing committee took on some of the MRSI’s most significant initiatives till date. The committee was responsible for the successful release of India’s first-ever comprehensive market sizing report titled ‘The Indian Research & Insights Industry 2021’. The report stated that the approximately $2.3 billion Indian research and insights industry is expected to grow at a CAGR of 12 per cent to 14 per cent to reach $4.2 billion by 2025-26. Rising to the numerous challenges on account of the Covid-19 pandemic, the former managing committee under the leadership of Sandeep Arora embraced online and hybrid formats to drive engagement. The committee also supported fieldwork investigators who are the foot soldiers of the industry through the MRSI Freelance Investigator Fund in 2020.
On being elected as MRSI’s president for the next two years, Hindustan Unilever global insights director Manish Makhijani said, “I am incredibly privileged to carry forward the legacy of so many stalwarts in the industry. Our industry has come a long way and sits at the intersection of changing consumer behaviour, technology, and marketing solutions. It is now up to us to really bring out the contribution of insights into the growth of the business in this complex and evolving world.”
Here’s the list of MRSI’s managing committee member for the term of 2022-2024:
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Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
