An IIT-IIM man who spent four decades building India's research industry from the ground up
MRSI masterclass explored how emotions and context shape choices
Rural volume and urban premiumisation are reshaping how brands must think about the world's most watched consumer market
Industry leaders celebrate research excellence as AI reshapes insights
MUMBAI: The Market Research Society of India (MRSI) has formally adopted the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025: a...
