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Rural volume and urban premiumisation are reshaping how brands must think about the world's most watched consumer market
Industry leaders celebrate research excellence as AI reshapes insights
MUMBAI: The Market Research Society of India (MRSI) has formally adopted the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025: a...
MUMBAI: MRSI’s November edition of its Wednesday Webinar series dug deep into one question that defines modern marketing: how do influencers turn scrolling into shopping? Titled...
MUMBAI: If taste had a strategy and smell could sell, brands would already be halfway to market glory. At a Mumbai session titled “Winning With The...
