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Motorola launches Signature smartphone with exclusive club privileges
New premium device offers curated luxury experiences via Signature Club.
MUMBAI: Motorola just turned premium into a secret society because when your phone comes with a backstage pass to life, even the specs start feeling like an invitation. Motorola India has unveiled Motorola Signature, positioned as India’s first smartphone with Exclusive Signature Club Privileges, backed by a high-impact campaign film conceptualised and executed by Schbang. The launch took place through a surprise activation at Jio World Drive, BKC, Mumbai, where a still representative beside a podium displaying the device came alive only when someone said “Hello Moto Signature,” unleashing live music, photography, tailoring support, lost wallet assistance and fine dining all dramatising the privileges available through the Signature Club.
The club transforms ownership into access: comprehensive travel and golf assistance, fine dining reservations, art and cultural events, luxury shopping referrals, business support and everyday conveniences. The activation mirrored these services in real time, shifting from stillness to spectacle to showcase the idea of meaningful luxury over mass premium.
Motorola India marketing head Gagandeep Bedi said, “With Motorola Signature, we are not just launching a smartphone, we are launching a statement. The Signature Club is a key to a life less ordinary, and ‘The Signature Surprise’ captures that magic in the most visceral, unforgettable way possible.”
Schbang (AVP) Hitesha Utmani and (Sr. solutions strategist) Shreya Shah added: “Luxury doesn’t announce itself, it reveals itself. The activation wasn’t just content creation, it was a live demonstration of what Signature Club membership actually feels like.”
The campaign positions Motorola Signature for affluent urban consumers cultural leaders, creators, entrepreneurs and decision-makers who value distinction, design, photography and refined innovation over conventional premium benchmarks.
In a smartphone world where everyone wants to stand out, Motorola isn’t selling another device, it’s handing the keys to a quieter, more exclusive kind of spotlight.
MAM
Stagwell expands Trade Desk tie up to deploy Koa Agents globally
AI agents to automate planning buying optimisation and measurement.
MUMBAI: Media buying may soon need fewer hands on keyboards and more prompts on screens. Stagwell has expanded its global partnership with The Trade Desk, becoming the first global marketing network to adopt Koa Agents, an alpha-stage, agentic AI system designed to overhaul how digital advertising campaigns are run.
At its core, Koa Agents flips the traditional workflow. Instead of manually configuring campaigns step by step, marketers can simply describe their objectives, with AI agents executing, optimising and refining campaigns in real time. Tasks that once took days from audience segmentation to performance analysis are now automated and continuously adjusted as conditions shift.
The integration will connect Koa Agents with Stagwell’s proprietary media ecosystem through The Trade Desk’s Open Agentic Kit, effectively stitching together planning, activation, measurement and optimisation into a single, automated loop.
The first phase of deployment will focus on two key areas. For audience planning, traders can define target segments while Koa Agents identify high-value consumers, activate campaigns across premium inventory and optimise performance dynamically. On the supply side, the system introduces deeper transparency, using quality signals such as ad-to-content ratios and refresh rates to prioritise inventory, while offering clearer visibility into pricing and margins during live campaigns.
The rollout will also introduce a conversational interface, allowing traders to query campaign performance in plain language, why it is underperforming, what is driving results, and what to change receiving real-time, actionable recommendations.
Stagwell plans to make these capabilities available to select clients in a closed beta later this summer, with a broader roadmap aimed at automating the full campaign lifecycle, including setup, troubleshooting and predictive optimisation.
The move builds on an existing partnership between the two companies, including Stagwell’s adoption of Unified ID 2.0, The Trade Desk’s privacy-focused identity framework. Combined with Koa Agents, this is expected to sharpen audience targeting, streamline cross-channel activation and improve measurement accuracy.
As advertising grows more complex behind the scenes, both companies are betting that the front end can become radically simpler where campaigns are less about clicks and controls, and more about outcomes and intent.
