MAM
Motorola launches Signature smartphone with exclusive club privileges
New premium device offers curated luxury experiences via Signature Club.
MUMBAI: Motorola just turned premium into a secret society because when your phone comes with a backstage pass to life, even the specs start feeling like an invitation. Motorola India has unveiled Motorola Signature, positioned as India’s first smartphone with Exclusive Signature Club Privileges, backed by a high-impact campaign film conceptualised and executed by Schbang. The launch took place through a surprise activation at Jio World Drive, BKC, Mumbai, where a still representative beside a podium displaying the device came alive only when someone said “Hello Moto Signature,” unleashing live music, photography, tailoring support, lost wallet assistance and fine dining all dramatising the privileges available through the Signature Club.
The club transforms ownership into access: comprehensive travel and golf assistance, fine dining reservations, art and cultural events, luxury shopping referrals, business support and everyday conveniences. The activation mirrored these services in real time, shifting from stillness to spectacle to showcase the idea of meaningful luxury over mass premium.
Motorola India marketing head Gagandeep Bedi said, “With Motorola Signature, we are not just launching a smartphone, we are launching a statement. The Signature Club is a key to a life less ordinary, and ‘The Signature Surprise’ captures that magic in the most visceral, unforgettable way possible.”
Schbang (AVP) Hitesha Utmani and (Sr. solutions strategist) Shreya Shah added: “Luxury doesn’t announce itself, it reveals itself. The activation wasn’t just content creation, it was a live demonstration of what Signature Club membership actually feels like.”
The campaign positions Motorola Signature for affluent urban consumers cultural leaders, creators, entrepreneurs and decision-makers who value distinction, design, photography and refined innovation over conventional premium benchmarks.
In a smartphone world where everyone wants to stand out, Motorola isn’t selling another device, it’s handing the keys to a quieter, more exclusive kind of spotlight.
Brands
AI becomes key tool for Indian travellers, Agoda report finds
68 per cent plan to use AI for trips as 33 per cent already rely on it.
MUMBAI: Holiday planning is getting a software upgrade less “Where should we go?” and more “What does the algorithm say?” Indian travellers are increasingly turning to artificial intelligence to map their journeys, with new data from Agoda’s 2026 Travel Outlook Report suggesting that AI is fast becoming central to how trips are imagined, planned and booked.
While 33 per cent of respondents said they already use AI tools for travel planning, a far larger 68 per cent indicated they are likely to rely on it for their next trip pointing to a sharp acceleration in adoption in a market already comfortable with digital-first travel.
What travellers want from AI, however, goes well beyond basic search. The report shows 38 per cent are looking for recommendations on local attractions and activities, while 37 per cent expect personalised itineraries. Destination discovery remains a key use case at 29 per cent, with dining suggestions (23 per cent) and budget management (22 per cent) also emerging as practical applications.
The shift reflects a broader change in expectations AI is no longer a novelty but a planning companion expected to work across every stage of the journey, from inspiration to execution.
Trust levels appear to be keeping pace. Nearly 88 per cent of respondents said they either trust or feel neutral about AI-generated recommendations, including 53 per cent who expressed clear confidence. This builds on earlier trends, with Agoda’s 2025 survey showing nine in ten Indian travellers already using apps to book travel suggesting AI adoption is more evolution than disruption.
The company has been testing this appetite through initiatives such as its 2025 AI-powered Vacation Planner campaign, which generated customised itineraries and visuals based on user inputs, delivered with a layer of celebrity-led engagement.
For platforms like Agoda, which aggregates more than 6 million properties, over 130,000 flight routes and 300,000 travel activities, AI offers a way to navigate scale without overwhelming users turning abundance into relevance.
As AI continues to embed itself into everyday decision-making, India is emerging as a market where travel planning is not just going digital, but decisively intelligent.
