Ad Campaigns
Motorola comes out with #TimeForJoy campaign on Christmas
MUMBAI: Lenovo-owned mobile manufacturing company Motorola came out with a unique Christmas campaign urging people to maintain a healthy #phonelifebalance and to go beyond material gifts and shower their loved ones with something they would truly value – the gift of time.
As a part of its festive #TimeForJoy campaign, Motorola asked users to pledge 60 minutes and share their own #TimeForJoy moment. Participation was made possible through many forums as people were asked to like, tweet, or comment with what they would like to pledge their 60 minutes to and how they would utilise this #TimeForJoy.
For pledging their time, Motorola then sent a lucky few winners, gifts that would allow them to spend #TimeForJoy with their loved ones. This included assorted tea bags, board games, yoga mats, dinner, and movie vouchers amongst others.
As revealed by the company, the campaign hashtag #TimeForJoy trended at #1 nationally and the campaign garnered over 9 million impressions and 1.5 million engagements. Overall, 24.8 million minutes were pledged by those who participated.
The campaign also drove offline engagement, staying true to the core philosophy of #phonelifebalance by organising old-school dinner dates with couple bloggers who were challenged to spend 60 minutes with their partners without reaching out for their phones. With integrated efforts to congregate an actual change, Motorola additionally sent alarm clocks to influencers, as a reminder to make #TimeForJoy and each minute count. As the best way to celebrate is to connect with loved ones, even if it means disconnecting from phones for a while and striking much-needed #phonelifebalance.
Minutes pledged towards meaningful interactions were collated on www.mototimeforjoy.com and updated real-time as users participated in spreading true Christmas cheer.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
