Brands
Mohit Sharma returns as national head of Zee News
Media veteran rejoins Zee Media to lead northern operations and nationwide strategy
MUMBAI: Mohit Sharma is back at Zee Media, stepping in as branch head (North) and taking charge at Zee News as national head. Sharma’s return marks a homecoming to the network where he spent over 14 years shaping sales strategy and driving revenue growth.
Before this, Sharma was vice president of sales at Times Network, handling major revenue streams. He also led NDTV’s northern operations as Branch Head and took a short career break earlier this year.
Sharma’s long history with Zee Media is impressive. He has risen through the ranks, from territory sales manager to regional sales head, and then national sales head, overseeing corporate and retail markets across India. Known for his knack for client relationships, team leadership, and business strategy, Sharma has consistently delivered results.
From managing a team of 11 as regional sales head to steering national operations, Sharma’s journey reflects both experience and ambition. His expertise spans advertising management, media relations, campaign execution, and revenue generation, making him a seasoned strategist in India’s media landscape.
With his return, Zee Media hopes to continue strengthening its presence in the northern market while reinforcing its nationwide reach. For Sharma, it’s a return to familiar territory but with a bigger canvas to make an impact.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
