MAM
Media maven climbs the ladder at Essence Mediacom
MUMBAI: Averill Sequeira has landed the plum job of chief strategy officer at Essencemediacom, the WPP Media brand, marking another step up the corporate hierarchy for the seasoned media strategist. The appointment, which began in July, caps a career spanning over 20 years in India’s bustling advertising and media planning sector.
Sequeira’s ascent through the ranks reads like a textbook case of steady professional progression. Her journey began modestly in 2004 as a media planner at Madison Communications, before moving to Lodestar Universal where she cut her teeth on communication planning and media tools development.
The real acceleration came during her lengthy stint at Mindshare, GroupM’s media agency, where she spent nearly six years climbing from senior director of business planning to principal partner for strategy. Her remit there included managing strategic units, delivering marketing solutions, and shepherding blue-chip clients like PepsiCo through the digital transformation.
A brief entrepreneurial detour saw her founding TranSkills India, a skills development venture, in 2013—though the appeal of agency life proved too strong to resist for long. She returned to the media fold at Cheil India as general manager of planning, before joining EssenceMediacom India in 2021.
At EssenceMediacom, Sequeira has worn multiple hats, serving first as chief product officer and later as head of creative futures, before her latest promotion to the top strategy role. Her expertise spans customer insight, creative problem-solving, and marketing communications—skills that will prove essential as media agencies grapple with an increasingly fragmented advertising landscape.
The appointment signals WPP Media’s confidence in homegrown talent, particularly as multinational agencies face pressure to localise their leadership teams across key markets like India.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
