MAM
Manuj Arora appointed director, ads at Myntra
MUMBAI: Manuj Arora has taken on the role of director at Myntra. He moves into this position after nearly seven years with the online fashion retailer, where he previously held the titles of deputy director from April 2020 and associate director for three years starting in April 2022. During his time as associate director, his responsibilities included leading the gift card and strategic alliances businesses, as well as overseeing approximately 50 per cent of Myntra’s advertising business across various product categories.
Prior to joining Myntra, Arora served as a manager at Sony Pictures Networks India (SPN) for two years. His experience also includes a role as associate group head at Reliance Broadcast Network, where he focused on business development through advertising sales and integrated marketing solutions. Earlier in his career, he held positions at Zee Media Corp Ltd (DNA) as an assistant manager in sales and at Colgate Palmolive in customer development.
In his new role as director at Myntra, Arora will be responsible for Myntra ads, brand partnerships, strategic alliances, and gift cards.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
