Brands
Lizol partners Vikas Khanna for healthy and germ-free kitchens
MUMBAI: Lizol from Reckitt Benckiser recently announced its campaign “Lizol Kitchen Healthy Kitchen” with Vikas Khanna an internationally acclaimed Indian chef as the face for its new Kitchen Power cleaner. The campaign aims to create awareness around the importance of having a germ-free kitchen and get India to make the right choice for a truly healthy life.
In a survey conducted by Incite, a strategic research consultancy, it was found that 98 per cent Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62 per cent who are concerned about these germs do not seek germ removal solutions to protect their families.
Out of those who chose to do something about it, 42 per cent use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
Reckitt Benckiser South Asia Hygiene Home CMO marketing director Sukhleen Aneja said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100 per cent of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen.”
“Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households,” he added.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your family from them.”
Lizol Kitchen Power Cleaner in its easy to use trigger format, will assist consumers to maintain a germ-free kitchen. With its strong degreasing abilities, that will enable today’s consumer to clean multiple surfaces including gas stove, tiles, kitchen slab and sink, chimney, shelves etc., conveniently with one easy swipe and no hard scrubbing.
Being a passionate and committed advocate of nutrition, Vikas Khanna, an internationally acclaimed chef has been constantly encouraging people to make healthier food choices. With this association, he will not only sensitise modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
