MAM
Organic Tattva Launches Campaign with Chef Vikas Khanna
New film celebrates Indian diaspora’s emotional bond with home-cooked food and authentic flavours.
MUMBAI: Organic Tattva has found a recipe for nostalgia that travels across continents. The organic food brand has rolled out a heartfelt new campaign featuring Michelin-starred Chef Vikas Khanna, tapping into the universal longing of the Indian diaspora for the unmistakable taste of home. The campaign film beautifully captures how food serves as more than nourishment, it is memory, identity, and a portable sense of belonging.
Through evocative storytelling, the campaign follows the emotional journey of Indians living abroad who recreate cherished dishes like Amma’s sambar or biji’s chole bhature. It highlights how shared meals turn unfamiliar places into homes and transform fellow expatriates into extended families bound by flavour and tradition.
Chef Vikas Khanna, one of India’s most respected culinary ambassadors, anchors the narrative and reinforces the idea that food is a powerful bridge carrying Indian heritage across the world.
Organic Tattva co-founder Rohit Mehrotra said the campaign honours the deep emotional connection expatriates have with home-cooked food. “For those living away, food becomes an anchor to their identity and well-being,” he noted.
Chef Vikas Khanna added, “The food we grow up with shapes our sense of self. No matter where we settle, those early flavours remain our strongest connection to home.”
Maximus Collabs director Manisha Singh who worked on the campaign, explained that the film aimed to feel intimate yet universal, showing how purity in ingredients mirrors the purity of intent and love for one’s origins.
Organic Tattva’s certified organic range including grains, pulses, flours, spices, oils and superfoods promises the authenticity and cleanliness that diaspora families seek when recreating traditional meals far from home.
In a world where people are constantly on the move, Organic Tattva’s campaign gently reminds us that some connections especially those made in the kitchen never lose their flavour, no matter how far you roam.
