Brands
Libas ropes in Kiara Advani as the brand ambassador
Mumbai: Libas, a leading ethnic fashion brand, proudly announces the appointment of Bollywood sensation Kiara Advani as their new brand ambassador in their latest brand film. With this exciting collaboration, Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman.
Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman – free-spirited, independent, and evolved. The brand film begins with Kiara grooving to a retro beat. She transitions from a playful daytime outfit to a dazzling evening ensemble from Libas’ Spring-Summer collection, surrounded by friends in a lively celebration. Through this vibrant depiction, the brand film not only showcases the beauty of ethnic fashion but also inspires women to express themselves, embracing their unique styles.
Talking about the announcement, Libas founder & CEO Sidhant Keshwani said, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage”.
Kiara Advani expressed her excitement about joining forces with Libas, stating, ” As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”
Libas’ Spring-Summer collection epitomizes the latest trends, blending timeless fabrics like cotton and linen with intricate thread work and vibrant pastel hues. Featuring elegant silhouettes, signature gota work, and delicate embellishments, the collection offers a modern interpretation of classic elegance. With a rich blend of textures and contemporary prints, Libas continues to captivate with its timeless appeal and attention to detail.
With Kiara Advani as their brand ambassador, Libas is set to embark on an exciting journey towards redefining ethnic fashion, captivating audiences with its distinctive blend of tradition and contemporary allure.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
