Brands
Libas appoints Saurav Shah as chief financial officer
Fashion retailer taps veteran finance hand to tighten discipline and fund expansion
NEW DELHI: Libas has appointed Saurav Shah as chief financial officer, bolstering its top deck as the ultrafast fashion brand pushes for sharper scale, tighter controls and sustainable growth in India’s crowded apparel market.
Shah will run financial operations, capital planning, performance management and governance frameworks, placing him at the centre of Libas’ expansion playbook as it grows its omnichannel and retail footprint.
A chartered accountant with nearly two decades of experience, Shah has worked across fashion, retail and consumer businesses, blending finance leadership with business strategy and commercial operations. His mandate at Libas is clear: build a financially agile, future-ready organisation that can fund innovation, absorb shocks and still grow fast.
He has served as chief financial officer at Jaypore Ecommerce, a subsidiary of Aditya Birla Fashion and Retail Limited (ABFRL), as well as at Reliance Brands and KAZO. In those roles, he drove financial discipline, profitability and expansion in high-growth, multi-channel environments. He also headed finance for ABFRL’s international brands division, overseeing labels such as Galeries Lafayette and The Collective. Most recently, he was associated with ABFRL and KAZO, leading finance operations.
Earlier stints at Landmark Group, KPMG and USPL (WROGN) gave him grounding in governance, audit, taxation, compliance and business advisory.
“We are thrilled to welcome Shah to our team,” said Sidhant Keshwani, founder and chief executive, Libas. “His deep understanding of the fashion and retail landscape, coupled with his strong financial acumen, makes him an invaluable addition. As Libas scales across channels, his strategic approach to finance will be instrumental in building a resilient and growth-oriented organisation.”
Shah called the timing pivotal. “I am excited to join Libas at this important stage of its growth journey,” he said. “My focus will be on creating robust financial systems that support responsible growth, faster decision-making and long-term value creation. I envision scaling Libas responsibly, investing wisely and building a business that is sustainable for the long run, while staying true to the brand’s customer-first ethos.”
The hire comes as Libas doubles down on expansion and operational efficiency, positioning finance as a growth engine rather than a back-office function.
In India’s ultrafast fashion race—where trends change by the week and margins by the season—Libas is signalling that style may win attention, but discipline wins endurance.
