Marketers at the Brand Wizards Roundtable say a real community isn't built on good days, it's tested on bad ones
Fashion brand blends art, folklore and modern femininity in culture-led digital campaign
100 plus SKUs under Rs 2,500; targets young professionals with online-first range.
Fashion retailer taps veteran finance hand to tighten discipline and fund expansion
Brand revamps stores nationwide and goes digital-first to celebrate India’s wedding spirit
