Ad Campaigns
Layers of Love campaign by Bakingo makes Valentine’s Day extra sweet
MUMBAI: Love is best served sweet, and this Valentine’s Day, Bakingo is layering up the romance with its “Layers of Love” campaign. The leading online bakery is crafting confections that don’t just taste divine but also tell a story, one delicious layer at a time.
Bakingo’s Valentine’s collection features an exquisite range of desserts, each symbolising the depth and beauty of relationships. From multi-layered cakes representing strong, lasting connections to delicate pastries mirroring tender moments, every creation is designed to make celebrations extra special. Just like love, these desserts are built with care, precision, and the finest ingredients, ensuring every bite is a heartfelt indulgence.
“At Bakingo, we believe love isn’t just about grand gestures, it’s the little moments that truly matter,” said Bakingo co-founder Himanshu Chawla. “With ‘Layers of Love,’ we wanted to capture those emotions in every slice, making Valentine’s celebrations more meaningful. Whether it’s our best-selling heart cakes or personalised treats, we aim to add a touch of sweetness to every love story.”
Bakingo’s special Valentine’s range is available for order on its website as well as on food delivery platforms like Swiggy and Zomato.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
