Ad Campaigns
Kaveri unveils #LovebeginswithMom campaign for Mother’s Day
Mumbai: KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.
At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.
In the heartfelt campaign video, KAVERI founder and CEO Kaveri Lalchand shared, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up. I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything. Poonam Lalchand adds, “Her comfort and safety come first. To me, she’s first a daughter, then a designer. When I wear the clothes she has designed, I feel closer to her and I realise how my little girl is now all grown up.”
KAVERI’s #LovebeginswithMom campaign serves as a touching reminder of the immeasurable impact mothers have on shaping the world with their love, compassion, and strength. For Kaveri, it has contributed significantly to her growth as a person, entrepreneur, and designer. As Mother’s Day approaches, let us take this opportunity to express our gratitude and affection for the extraordinary mothers who hold a special place in our hearts.
For more information about KAVERI and to explore their exquisite apparel, please visit https://bykaveri.com/ and stores located in Chennai, Hyderabad, and Mumbai.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
