New digital campaign serves up a tender twist on motherhood and food love
AI-assisted campaign clocks over 53 million views across Instagram and YouTube
The Raipur-based FMCG company's #RoleReversal campaign trades online wishes for real meals in real kitchens
Long before algorithms and follower counts, it was mothers who did the shaping
MUMBAI: Mother’s Day 2025 (11 May 2025) is turning into a celebration spree as brands across sectors poured their hearts into campaigns that were equal parts...