MAM
Kaveri Kapur speaks her mind in Verbal Vomit
MUMBAI: Looks like Kaveri Kapur is done bottling things up. The singer-songwriter and actor has announced her debut podcast, Verbal Vomit, and it’s every bit as bold as its name. After teasing fans for weeks with glimpses of neon-pink chaos, Kaveri finally dropped the trailer on her Youtube channel, confirming that the first episode goes live on 31 October.
Billed as a space for brutally honest conversations, Verbal Vomit promises to showcase Kaveri in her most unfiltered avatar yet. “I’ve put in a lot of my personal life lessons and learnings into this,” she said. “It’s called Verbal Vomit because that’s literally what it is, you’ll see me and my guests at our most honest.”
The trailer delivers on that promise, swinging from graveyard dates to growing up with OCD, body-image battles and life’s messy in-betweens. With every candid confession, Kaveri makes it clear this isn’t your typical glossy celeb chat.
Fresh off Masoom 2 and a new track with Naughty Boy, Kaveri’s latest venture proves she’s not just finding her voice, she’s letting it all out, one unfiltered episode at a time.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
