MAM
Kantar and Frrole announce the launch of ‘TGISocial+’
MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with Frrole toroll outTGI Social+, a comprehensive offerwhich will bring together rich consumer profiles from TGI embeddedwith social media analyticsto provide a comprehensive understanding of online consumers.
In today’s customer-centric marketing, brands need to decode their consumers from both an online and offline perspectiveto create relevant and meaningful messaging and conversations that effectively engage their consumers.TGI Social+enables marketers to get a holistic understanding of their online target groupandconnect with them in their own language when they are most engaged. TGI Social+ offers:
• Marketers to seamlessly understand the social speak among various target groups (as defined by TGI)
• Augmented dataset that can be used for deeper consumer understanding and targeting
• Dataset by category users, durable ownership, and by media interest and intensity
• Marketers can assess both the offline as well as the online personality, likes and interests of their target groups in real time
Commenting on the new offer, Hemant Mehta, Managing Director, Insights Division,Kantar said “We know that consumers express themselves more openly and candidly when they are online. Social media analytics gives marketers a unique opportunity to comprehensively understand their consumers, gather their feedback, their likes and dislikes, their issues and interests effectively. This 360-degree understanding of their consumerscan help them tailor their messages sharply and make them more relevant and reach the right audience. TGI Social+is our unique, first of its kind offerthat helps brands to engage and talk to their consumers in their language using relevant themes, at relevant times and on relevant online channels.”
Commenting on the partnership, Amarpreet Kalkat, CEO, Frrole said, "We are delighted to partner with a global leader like Kantar to bring together online and offline insights in one place, creating a first of its kind offering that has been missing from the arsenal of marketing teams. It allows both of our customers on the agency as well as brand side to develop a holistic picture of their consumer and the market. It also allows them to answer previously unanswered question during planning and measurement, without having to bother about the hitherto isolated nature of data sources. That will now be a thing of the past for those who use TGI Social+."
TGI Social+helps marketers to segment their consumers based ondemographics, geography, category consumption behaviour, lifestyle and psychographic profilers and media touchpoints through TGI. While Frrole’scontribution brings to the fold, a thorough understanding of the online personality, behaviour, social activity time, interests and hobbies across the spectrum.
The product leverages capabilities of both TGI and Frrole. Launched in 2001, TGI covers 3000 brands,400 categories,300 lifestyle statementsand Traditional and Digital media habits. Frrole; on the other hand, brings consumer intelligence through Artificial Intelligence comprising social listening, audience intelligence and influencer intelligence.
The first wave of TGI Social+ is now available and will be updated monthly.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
