Ad Campaigns
Join the Jalsa: Paytm Insider’s Navratri campaign with strategic marketing initiatives
Mumbai: Paytm Insider, India’s leading entertainment platform, launches ‘Join The Jalsa’ – a campaign featuring a vibrant array of Navratri events. In an effort to supercharge the festivities and forge deeper connections with the audience, the platform has embraced a holistic marketing strategy. By synergising outdoor, on-ground, and digital marketing initiatives, they are committed to curating an unforgettably vibrant Navratri experience, ensuring ease of purchasing tickets and the ultimate festive atmosphere.
After last year’s mega response, the platform has expanded its offerings across multiple venues and cities, exclusively ticketing for some of the biggest Navratri and Garba events in key cities. The platform showcases a line-up of riveting live events and experiences in Mumbai, Ahmedabad, Surat, Pune and Bengaluru for its Navratri campaign. Mumbai & Ahmedabad have been witnessing the highest traction in ticket sales, with the festival revellers attending in large numbers.
Moreover, Paytm Insider is not leaving any stone unturned to light up this Navratri with an array of promotional activities across the vibrant cities of Mumbai and Ahmedabad. They have strategically taken over 11 hoardings at prime locations in Mumbai (which includes Andheri, Malad, BKC, Bandra and Goregaon), six hoardings in Ahmedabad (including Gandhinagar, Bopal, SG Highway, and Satellite) and a few print ads in regional papers like Janmabhoomi, Bombay Samachar and Gujarat Samachar.
The platform is also live with digital screens and kiosks in residential societies of Mumbai & Ahmedabad, targeting over 500 homes. The kiosks are placed to offer a seamless ticket-purchasing experience right at the patron’s doorsteps.
Furthering their outreach, Paytm Insider has engaged with corporate entities by deploying 40 screens in Mumbai at offices located in BKC, Lower Parel, Andheri and Borivali. To tap into the music and podcast listening audience, Paytm Insider has strategically tied up with audio streaming aggregators like Spotify, Jio Saavn, Wynk, and Zeno to promote events on their platforms. To amp up the festivities, their digital tie-ups with pages like Whats Hot Mumbai will ensure that festival enthusiasts never miss out on the popular Navratri events. But that’s not all! The platform has activated BTL initiatives with scan-and-buy posters, promotions at colleges near key events, campaign posters on auto rickshaws and much more, creating a holistic consumer-centric experience for ease of purchasing Navratri tickets.
Paytm Insider’s business head, Varun Khare expressed, “We’ve kicked things up a notch this year by bringing you an epic roster of events through our ‘Join The Jalsa’ campaign. Our goal was to elevate the Navratri experience, making sure there’s something for everyone. And when it comes to marketing, it’s not just about spreading the word, we’re all about making it super easy for you to snag your tickets hassle-free.”
Paytm Insider has a line-up of some of the best Navratri celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm.
https://insider.in/go/navratri-2023
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
