Ad Campaigns
Itc Sunfeast Baked Creations signs off mango season with a juicy finale for #CertifiedAampaglus
MUMBAI: Just when you thought mango season had packed its bags, Itc Sunfeast Baked Creations drops one last, delicious surprise with a zany digital film — the grand finale to its Mad Over Mangoes Again campaign.
This final hurrah is equal parts dessert porn and fruit-fuelled frenzy. The video plunges viewers into a sun-drenched world where mango obsession turns dessert lovers into full-blown #CertifiedAampaglus — the mango-mad masses whose cravings know no chill. With toe-tapping music, hyper visuals, and unapologetic indulgence, it’s mango love turned up to eleven.
Front and centre are three showstoppers:
1 Mango Pudding — a custard-and-caramel jar layered with fresh mango
2 Mango Mascarpone Cake — spongy, pulpy, and as breezy as a tropical holiday
3 Mango Tres Leches — a creamy classic gone delightfully desi
Joining the lineup are a riot of other tropical temptations: Mango Cheesecake Bento, Mango & Chocolate Mini Croissants, Custard Pastry, Tropical Cake, and a chilled Mango Shake. Each treat promises a different flavour of summer, designed to be devoured before the season does a disappearing act.
And in true mango madness fashion, the brand has taken its campaign offline — with a mango-for-mango swap. In Bengaluru, show up at any Café Sunfeast Baked Creations outlet with a real mango, and you’ll walk away with a free dessert. Sweet deal, quite literally.
Available for delivery in Bengaluru, Mumbai, Pune, Chennai, and Hyderabad via Swiggy and Zomato, this mango farewell is more than just dessert. It’s a fruity frenzy, a sugar rush, and a seasonal tribute rolled into one.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
