Swiggy Instamart sees top level exits as COO Ankit Jain, CBO Hari Kumar quit

BENGALURU: Swiggy’s quick commerce business appears to be making a few deliveries of its own, this time in the form of executive exits. Instamart chief operating officer Ankit Jain and chief business officer Hari Kumar have resigned from the company, according to a report by Moneycontrol.

Both executives, who joined Instamart after lengthy stints at Flipkart, are understood to have stepped down citing personal reasons. Their departures come at a time when competition in India’s quick commerce market is heating up, with major players racing to expand operations and capture market share.

Kumar joined Instamart in November 2024, while Jain came on board in May 2025. Both worked closely with Instamart chief executive officer Amitesh Jha, another former Flipkart executive who has played a key role in scaling the business.

According to sources cited by Moneycontrol, Swiggy has already identified a replacement and expects a new executive to join in the coming weeks. While Kumar is yet to finalise his next move, Jain is likely to join Nykaa in a senior operations role, although neither company has officially confirmed the appointment.

The leadership changes come as Instamart navigates an increasingly crowded quick commerce landscape. The platform currently ranks third in terms of order volumes, behind rivals Blinkit and Zepto. However, industry estimates suggest that Instamart and Zepto remain closely matched on net merchandise value, often competing for the number two position.

Competition across the sector has intensified over the past year, with players including Blinkit, Zepto, BigBasket, Flipkart Minutes and Amazon Now aggressively expanding dark store networks, strengthening logistics capabilities and investing heavily in customer acquisition.

The exits also reflect a broader trend of leadership churn across India’s quick commerce sector, as companies fine-tune their management teams to support rapid growth and prepare for the next phase of competition. With fresh investments pouring into the segment and operational efficiency becoming increasingly critical, executive appointments are becoming almost as closely watched as customer delivery times.

For Swiggy, the immediate challenge will be ensuring continuity at Instamart while maintaining momentum in a market where speed, scale and execution have become the ultimate differentiators.