Ad Campaigns
Interio brings cool comfort home with Summer Chill Deals campaign
MUMBAI: Turning up the style and turning down the heat, Interio’s latest campaign is a breath of fresh flair. Interio, one of India’s leading furniture brands under the Godrej Enterprises Group, has launched its sunny new campaign, Summer Chill Deals, showcasing how modern Indian homes can beat the heat with cool customisation and hot deals. The campaign comprises three breezy films that highlight the brand’s diverse range of stylish and functional furniture, designed to mirror the tastes, quirks and daily dynamics of today’s families.
Whether you’re a colour-coordinated maximalist or a minimalist with a Pinterest obsession, Interio promises a personalised fit. From the modular Upmods range perfect for those who want flexibility with flair to bespoke sofa fabrics and user-designed kitchens, every piece becomes an extension of personal expression.
Speaking about the films Interio head of integrated marketing & communications Reshu Saraf said, “At Interio, we believe that home space is deeply personal. Our furniture isn’t just functional, it’s a canvas for self-expression. From modular innovations like our Upmods range, which allows for limitless customization, to our wide array of styles, colours, and materials, we enable customers to create spaces that truly reflect their individual taste. Our summer campaign brings this philosophy to life, celebrating the creativity and uniqueness of every Indian home. For over decades, our commitment to style, design, and personalization has made us a trusted part of Indian homes and a beloved brand for families across the country.”
Each campaign film captures relatable everyday moments: the social media-savvy parent trying to recreate a ‘dream home’ setup, the couple debating kitchen finishes over brunch, or the solo dweller designing a living room that suits both Netflix and nap time. The message is clear Interio makes it personal.
To sweeten the deal, the brand is offering up to 35 per cent off on furniture and a chance to win a free Godrej AC, adding a literal chill to the Summer Chill Deals. The campaign is being rolled out across Youtube, social media, and print, ensuring it reaches digital explorers and newspaper loyalists alike.
As Indian consumers increasingly seek out spaces that reflect their identity, Interio steps in not just to furnish homes, but to frame the stories within them.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
