Ad Campaigns
India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign
Mumbai: India Gate Foods announced its collaboration with esteemed actress Vidya Balan for the phase five of its on-going Elections campaign: Apne Vote Se No Compromise.
This impactful campaign aims to elevate societal awareness and encourage civic engagement. India Gate Foods, in its commitment to social responsibility, joined hands with influential personalities representing diverse spheres of society such as Tisca Chopra, Baba Sehgal, Gaurav Gera, Bhagyashree, Dalip Tahil and Shubham Gaur, to underscores the importance of voting as a cornerstone of responsible citizenship. The campaign’s message, Pehle Matdaan, Phir Araam (vote first, relax later), seeks to transform the perception of Election Day from a mere holiday to a day of significant civic duty.
Vidya Balan expressed her enthusiasm stating “I’m happy to be associated with this vital message, emphasizing the importance of exercising one’s right to vote. Being a firm believer of it, I’m glad to collaborate with India Gate Foods to help spread this crucial message to the public: Apne Vote Se No Compromise. “
The core message of this campaign resonates deeply with India Gate Food’s ethos of quality, integrity, and responsibility. India Gate urges citizens to make no compromise with their vote, emphasizing the pivotal role every individual plays in shaping the nation’s future. By instilling a sense of civic duty and encouraging active participation in the electoral process, India Gate Basmati Rice endeavors to foster a culture of responsible citizenship.
KRBL Ltd (India business) head of digital marketing & corporate communication Mitika Malhotra stated, “We are thrilled to embark on this journey alongside such esteemed personalities who share our commitment to social change. Through Apne Vote Se No Compromise, we aim to spark a significant shift in societal attitudes towards elections, empowering citizens to realize their vote’s influence in shaping the nation’s destiny.”
As India’s leading basmati rice brand, India Gate Foods takes immense pride in leveraging its platform to drive positive change and contribute to the nation’s progress. With this campaign, India Gate Foods reaffirms its unwavering dedication to fostering a more engaged, responsible, and participative democracy.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
