Two films by ^atom network use Bollywood and K-drama tropes to spotlight QuikDry Towels and Bedsheets
From television soaps to OTT and micro-dramas, Kapoor’s chart mirrors her evolution
Mumbai: Jackie Thakkar is on the move again, and the timing is telling. As digital studios race to mint scalable intellectual property, the creative producer known...
New horror-comedy campaign ‘Kyunki Farq Padta Hai’ puts quirky spotlight on home linen.
The actor swaps sass for sense in a campaign that makes money smarts feel less maths, more magic.
