Ayurveda meets pop culture as humour and music normalise intimacy conversations.
This impactful campaign aims to elevate societal awareness and encourage civic engagement.
The campaign promotes the Britannia Good Day Surprise pack.
In the video, the brand’s MD Manu Kumar Jain is seen rapping and dancing along with the singer.
MUMBAI: Rapping, a type of popular music of the US coloured origin in which words are recited rapidly and rhythmically originated as early as 1920 but...