HUL top advertiser in week 50: Barc

Mumbai: Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The FMCG giant delivered ad volumes of 3466.83 (‘000s), slightly less than last week’s 3975.65. Reckitt Benckiser (India) was second with 3439.56 (‘000s). At 1100.13 Ponds India finished third.

The top three firms were followed by Cadbury’s India, Godrej Consumer Products, and Marico. Facebook Inc – the only digital brand in the FMCG-dominated list which was at the tenth position last week was at number seven in week 50. The remaining three spots were grabbed by Brooke Bond Lipton India Glaxo SmithKline and Procter & Gamble.

Harpic Power Plus 10X Max Clean led the brands’ list with ad volumes of 593.78. Lizol and Ultratech Cement jumped to the second and third slots from their last week’s positions at number four and five respectively.

They were followed by Dettol Antiseptic Liquid, Harpic Bathroom Cleaner, Instagram Reels (No.10 in week 49), Clinic Plus Shampoo, Veet Men Hair Removal Cream, and Dettol Disinfectant Spray. The consistent top-performer Horlicks finished last this week.