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Enterprises are collecting more data than ever, yet many big data initiatives stall before they produce anything useful. The infrastructure exists. The budgets are allocated. The...
Industry leaders debate storytelling, CTV growth and ROI metrics
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: The leading software platform for digital media measurement, data, and analytics DoubleVerify (DV) announced the launch of its generative artificial intelligence (GenAI) website avoidance and...
Mumbai: We live in a digital era where everything is driven by data and analytics. With increasing competition, becoming visible to the intended customers has become...
