Market adoption accelerates as brands achieve 3-4x engagement gains and 80% cost reductions
From Starbucks to Emcure, companies are ditching uniform tone in favour of tailored messaging for millennials and Gen Z, and it is working
Clips, a vertical video feature built for quick browsing, brings the logic of Reels and Shorts to the world's biggest streaming platform
Instagram Reels plays a leading role in aiding discovery for beauty and fashion brands.
In 15 days the campaign witnessed accounts reach of 341k with over 500k views.
