Nearly 45 per cent of recommended Reels were less than a day old in Q3 as Meta sharpened its AI recommendation systems
The ‘third-wheeling’ series uses friendship, romance and makeup to engage Gen Z
Market adoption accelerates as brands achieve 3-4x engagement gains and 80% cost reductions
From Starbucks to Emcure, companies are ditching uniform tone in favour of tailored messaging for millennials and Gen Z, and it is working
Clips, a vertical video feature built for quick browsing, brings the logic of Reels and Shorts to the world's biggest streaming platform
