Brands
HUL top advertiser; Dettol enters top 5 in BARC week 32
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals. It demonstrates ads that were inserted the most in week 32 of 2018.
Top Advertisers:
For week 32, Hindustan Unilever Ltd retained its position as the top advertiser and led with 137938 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic among others jumped to second position with 112004 ad insertions as last week.
Kolkata based ITC Ltd moved a position down with 54110 ad insertions followed by Procter & Gamble with 36058 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agribusiness and information technology.
Dairy Milk manufacturer Cadbury India entered the top five list and stood at fifth position this week with 32363 ad insertions.
Top Brands:
Cleaning and disinfecting product Lizol was advertised the most and topped the charts with 16924 ad insertions in week 31. Lizol entered the top 5 brands list after a hiatus of a week where it stood at number three in week 30.
Santoor sandal and turmeric soap jumped from its week 31’s third position, to become the second most advertised brand in week 32 with a startling 13916 ad insertions.
The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, dipped a position down and became the third most advertised brand this week with 12941 ad insertions.
Reckitt Benckiser had two products from its umbrella from the house of Dettol enter into the list of top five most advertised brand. While Dettol Liquid soap retained the fourth position with12810 ad insertions, Dettol cool soap had 11463 ad insertions in week 32.
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
