MAM
HUL remains top advertiser in week 27 : BARC
New Delhi: Hindustan Lever Ltd topped the list of advertisers across all genres in the list released by the Broadcast Audience Research Council (BARC) for week 27 (3 july to 9 July).
HUL recorded ad volume of 4893.09 (‘000 sec), surpassing Reckitt Benckiser (India), which clocked a total ad volume of 4180.54 (‘000 sec). The two advertisers were followed by Cadbury India, Brooke Bond Lipton India, Amazon Online India, Godrej Consumer Products, Wipro, Colgate Palmolive India, Ponds India and PepsiCo.
In terms of brands, Dettol and Dettol Toilet Soaps continued to dominate the top ten list of brands, with an ad volume of 754.83 (‘000 sec) and 487.8 (‘000 sec), respectively in BARC’s Week 27.
The two brands were followed by Horlicks which has been heavily advertising during the prime time shows. Lizol, which remained the top brand during the last few months, has now come down to the fourth position with an ad volume of 338.01 (‘000 sec).
The other top brands in the list are Vimal Elaichi Pan Masala, Amazon.In, Harpic Bathroom Cleaner, Clinic Plus Shampoo, Santoor Sandal and Turmeric and Amazon Prime Video.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
