MAM
HUL is top advertiser in week 42: Barc
Mumbai: With ad volumes of 4257.91, FMCG major Hindustan Lever Ltd (HUL) continued to lead Barc’s top advertiser tally in week 42 (16-22 October). Reckitt Benckiser (India) Ltd was at the second position with 3476.66 (‘000s).
Godrej Consumer Products Ltd, which usually languished at the last five slots, jumped to the third in week 42. It was followed by Cadbury’s India Ltd, Brooke Bond Lipton India Ltd, Ponds India, ITC Ltd, Amazon Online India Pvt Ltd, and Colgate Palmolive India Ltd. Marico Ltd registered a fresh entry at number 10.
Maintaining the lead with 412.16 (‘000s) HUL’s Horlicks was the top advertised brand in week 42. Dettol Toilet Soaps and Amazon India were at the second and third positions.
Veet Men Hair Removal Cream was the new entrant at number four. In a striking development, Dettol, which used to be among the top three performers generally, slipped to the last position. In between, the chart was populated by Lalithaa Jewellery, Harpic Power Plus 10X Max Clean, Dettol Antiseptic Liquid, Disney+ Hotstar, and Moov Pain Balm.
